Mentors for first-time founders,
in your own language.
Pick your sector, describe your idea, and get answers on real problems, costs, schemes and licences, with the source shown. Then pressure-test the idea against the way different investors think. Made for founders in small towns and villages who have no insider to ask.
AI guidance, not a licensed professional and not investment advice. For anything you will sign, file or invest, confirm with a CA or lawyer.
Format example · real answers cite the publisher and date
Two ways to get advice
Learn the industry. Run the business.
Mentors help you decide whether and how to start. Genies help you run it day to day. One account covers both.
The Mentors
Sector knowledge, then investor judgement
Sector mentors tell you what is true in the industry. Investor mindsets judge whether the idea is worth backing. Use them together.
Sector mentors
Grounded in public Indian sources and field interviews. Each answer shows where it came from and when.
Food Processing
FSSAI licensing, PMFME scheme, packaging, cold chain, distribution margins
“What licence do I need to sell packaged pickles?”
Agri Inputs & Farm Services
Seeds, fertiliser dealers, custom hiring, FPOs, crop credit
“Is a drone-spraying service viable in my district?”
Retail & Kirana
Local shops, distribution, ONDC seller onboarding
“Should my kirana start taking online orders?”
Handloom & Handicrafts
GI tags, export, marketplaces, working capital
“How do I sell my weaves beyond the local market?”
Poultry & Fisheries
Allied farming units, feed costs, licences and subsidies
“What does a 1,000-bird poultry unit really cost to run?”
Rural Services
Tailoring, repair, transport, tuition, clinics, common service centres
“Is a village CSC a good business to start?”
Tourism & Homestays
Licences, seasonality, online listings
“What do I need to legally run a homestay?”
Small Manufacturing
Udyam, power, raw materials, job-work
“Should I buy a machine or take job-work first?”
Solar & Rural Energy
Solar pumps, rooftop installers, subsidies
“Is a solar pump installer business viable here?”
Function mentors
Questions every founder asks, whatever the sector.
Funding & Schemes
Mudra, PMEGP, CGTMSE, Stand-Up India, Startup India and state schemes
“Which loan or scheme fits a first shop with no collateral?”
Pitch & Investor-Readiness
Pitch decks and financial-model reviews
“Review my deck before I meet an angel group.”
Export & Compliance
IEC, APEDA, FSSAI export rules
“What do I need before my first export order?”
Investor mindsets
Unnamed thinking styles. They are not real people and do not speak for any real investor.
The Blitzscaler
Thinks like: Raise money, grab the market fast
Pushes you on: Market size, speed, defensibility at scale
AI persona, not a real investor
The Operator
Thinks like: Has run factories and supply chains
Pushes you on: Execution, margins, suppliers, working capital
AI persona, not a real investor
The Impact Investor
Thinks like: Social outcome comes with the return
Pushes you on: Farmer income, jobs created, who is actually helped
AI persona, not a real investor
The Customer Whisperer
Thinks like: Nothing counts until a customer pays
Pushes you on: Has anyone paid yet, and why would they come back
AI persona, not a real investor
The Family-Business Elder
Thinks like: Trust and slow compounding in a town economy
Pushes you on: Succession, reputation, staying power
AI persona, not a real investor
How it works
From idea to a tested plan
Pick a sector
Sign up, then choose the industry you are thinking of: dairy, food processing, farm services and more to come.
Describe your idea
Write it in your own words, in your own language. The mentor remembers it, so you never start from zero.
Get answers with sources
Costs, schemes, licences and risks, each with where it came from and when. If it cannot find a source, it says it does not know.
Pressure-test it
Ask investor mindsets such as the Skeptic or the Bootstrapper to challenge the idea, then fix the weak points.
AI Genies
Seven advisers for running the business.
Once you are up and running, each Genie has its own job: strategy, focus, money, legal risk, growth, coaching and marketing.
Know your business once
Tell the Genies about your business one time. Every adviser uses it, so you never start from zero.
Why you can trust it
Advice you can act on, with the limits stated
A wrong answer about money or licences costs a founder real money, so these rules come first.
Sources on every answer
Each fact shows its publisher and date. Anything older than 12 months is flagged, and when nothing is found the mentor says “I don’t know”.
No impersonation
Investor mindsets are unnamed thinking styles, always labelled “AI persona, not a real investor”. Real founders appear only as cited case studies.
Honest about limits
No stock tips and no personal investment advice. For tax, legal and filings, the mentor tells you what to ask your CA or lawyer.
Made for Bharat
Rupees, lakh and crore, Indian schemes and licences, and your language. Your data is handled in line with the DPDP Act.
Pricing
Start free. Upgrade when you outgrow it.
Free gives you 10 questions a month. Founder and Pro give you a monthly AI allowance instead. Pay monthly and stop any time.
Free
Try the Mentors and Genies
Free
- 10 questions a month
- Every Mentor and Genie
- Voice or text chat
- Usage meter on your dashboard
Founder
For founders who ask every week
₹499/ month
- Everything in Free
- A monthly AI allowance instead of a question limit
- All sector Mentors and investor mindsets
- Pay monthly, stop any time
Pro
Twice the allowance
₹999/ month
- Everything in Founder
- About twice the monthly AI allowance
- Built for daily, heavy use
- Pay monthly, stop any time
Prices in Indian rupees. GST is added at checkout where it applies.
FAQ
Questions founders ask first
No. Sector mentors are AI built on public Indian sources and field interviews. Investor mindsets such as the Skeptic or the Bootstrapper are unnamed thinking styles, not real investors, and are always labelled that way. They do not give personal investment advice.
Mentor answers show the source and date for each fact, and flag anything older than 12 months. If no source is found, the mentor says it does not know. Confirm anything you will sign, file or invest with a CA or lawyer.
No. They are AI advisers. They give practical guidance and help you prepare, but they are not licensed professionals. For anything you will sign, file or dispute, and for tax and legal decisions, each Genie tells you who to confirm with, such as your CA or a lawyer.
Yes. Every account gets 10 free questions a month. Your dashboard shows how many you have used, so there are no surprises.
The AI pauses until the 1st of next month, or you can move to a paid plan now. Nothing is charged without your action.
Founder is ₹499 a month and Pro is ₹999 a month, billed monthly with no long-term commitment. Instead of a question limit they give you a monthly AI allowance, and Pro’s is about twice Founder’s. If you use it all, the AI pauses until the next month or until you move up to Pro.
You can tell them about it once, in a short note, and every adviser uses it in its answers. You can edit or clear that note at any time.
Yes. You can send a voice message or type, whichever is easier.
Your chats are tied to your account. Please do not share passwords, OTPs, card numbers or Aadhaar numbers with a Genie. They are told to stop you if you try. See the privacy policy for the details of how data is handled.
Anything illegal or deceptive, such as hiding income, fake reviews or misleading claims. It will offer the honest route instead.
Don’t start alone.
Create a free account, describe your idea, and put it to a mentor today.
Start free